Branded Breadcrumbs

With the frenzy of Brown Thursday, Black Friday and Cyber Monday sales (plus many other near-Thanksgiving-almost-December sales), the ability to quickly navigate retail websites is crucial for an efficient shopping strategy. Yes, shopping does require strategies – don’t let anyone tell you otherwise!

When I look at department store websites, I like to check out all their offerings for particular brands. To my frustration, quite a few sites don’t offer a very simple and convenient user experience element – a link to the brand’s category page.

Offender Numero Uno: Bloomingdale’s

As you can see, no visible link back to Joie’s brand page.
Bloomingdale's Product Page Screenshot

Offender Numero Dos: Saks Fifth Avenue

Same as Bloomies. Both sites offer links to similar styles and “customers also loved…”. Why can’t they implement a simple link to the brand page?
Saks Fifth Avenue Product Page Screenshot

Now that we’ve gotten the offenders out of the way, here are some examples of retailers who do it right:

Reformed Offender: Neiman Marcus

Neiman used to be an offender, but has since seen the error of their ways!
Neiman Marcus Product Page Screenshot

Good Example Numero Dos: Zappos

Not surprising that they’ve implemented this, given that they have an entire page dedicated to their user experience team.
Zappos Product Page Screenshot

Aside from the user experience benefit, including a text link to the brand category page provides value from an SEO standpoint. So really, please just do it.

Continue Reading

Refined Versace for H&M Strategy

After much contemplation, the final shopping list (must-haves are outlined in gold):
Versace for H&M Shopping List
Some of these may switch around, depending on what’s still in stock. Fingers crossed that 4AM is early enough; yes, I know my friends and I are insane.

Update: Unfortunately, I didn’t get any of the gold-outlined items above, but I still grabbed some choice items from the collection without breaking my wallet. After the break, a breakdown of events (accompanied with a dash of sleep-deprived delirium):

Continue Reading

Viva Versace for H&M

How time flies – it’s officially less than a week from the November 19th launch of Versace for H&M. This means it’s time to strategize what to buy and what to keep.

Dress Number One:

Work-appropriate, yet with a bit of edge. This one’s definitely a keeper if I can snag it.
Versace for H&M Dress

Dress Number Two:

Edgy LBD that should be good for multiple seasons. So far, this is a maybe, depending on the other items I choose to keep and the quality of the material.
Versace for H&M Dress

Dress Number Three

Ahh, the classic Versace leather dress that’s been making the rounds over the past few months. Fantastic dress, but not very practical. This one’s a maybe.
Versace for H&M Leather Dress


Love the style – I just don’t know if it’s worth $129, even with the Versace name attached to it. I feel like I can find something similar from Aldo for less than $100.
Versace for H&M Sandals


Saw this skirt in person at the Union Square store, and it looks a lot better than in photos. However, $129 is a bit pricey even for silk, so this is a maybe.
Versace for H&M Studded Skirt


Matching top, seems a bit more versatile than the skirt and $69 is a fairly reasonable price, given that the material is silk.
Versace for H&M Studded Top
While the Versace for H&M collection is pretty fabulous, it doesn’t have as many wearable pieces as the Lanvin or Jimmy Choo collaborations. I’m sorry, but there’s no way I’m going near any of the crazy 90’s-esque archive printed items. Also, there are fewer items at an affordable price – last year, the Lanvin T’s were $40, which is pretty reasonable given the amount of embellishments.

Despite that fact, I’m still going to line up in the wee hours of the morning this Saturday. Thankfully, Michelle is also crazy enough to line up with me! Fingers crossed that the forecasted showers on Saturday will prevent too many people from lining up pre 5AM.

Continue Reading