Ah, Reformation. I first became familiar with the cool girl brand in 2015, when they were heavily advertising on Facebook to the 20-something NYC demographic. At that time, I wasn’t ready to spend $200+ on their beautifully flowy (and sometimes revealing) dresses. I was re-introduced to the brand by way of ThredUp, where you can submit a Clean Out Kit and earn Reformation credit with a 15% boost!
After reading more about the brand, I learned that they practice sustainability through minimizing their environmental footprint. I had no idea they were an environmentally conscious brand, and they even produce a year in review report. Given that context, I feel a lot more comfortable spending $100+ on their beautifully designed garments. And I hope this review will help you feel the same as well.