This winter season, I was in the market for a classic, wool camel coat. But, I didn’t have thousands of dollars to drop on a MaxMara coat, the quintessential wool wrap coat. Instead, The Curated’s Instagram ads caught my eye with their perfectly shot editorial photos and alluring price points starting at $350.
Interestingly enough, despite their Instagram popularity, The Curated is relatively low-key aside from their direct digital marketing campaigns. Unlike other direct-to-consumer fashion brands (ex. Everlane, Allbirds, Rothy’s), they haven’t yet made a big push in news outlets.
There also aren’t many detailed reviews – so I decided to pull the trigger and give it a try, especially given the palatable price point. I was torn between their Classic Coat and their Tailored Coat. Ultimately, I chose the former as I preferred its straighter silhouette. I hope you find the following review of The Curated Classic Coat useful in your consideration!